Dodge Hits the Bull's Eye with an All-new Compact Car - The Dodge Dart

2013 Dodge Dart

The all-new 2013 Dodge Dart will compete in the compact sedan segment, one of the largest segments in the automotive industry. The Dart is well-crafted and built with the features, technology and style today's compact car customers desire, positioning the Dart as a groundbreaking new car.

Dodge expects the Dart to appeal to a wide ranging group of new car buyers, from millenials to empty nesters. The millennial customer is a young professional most likely purchasing their first new car. They desire a car that is truly an expression of themselves, a car they can personalize and call their own. The millennial customer is connected with their friends, enjoys having a great time and is never without their phone. They grew up with technology and they indulge in the latest high-tech features.

The empty-nester customer is in the process of redefining their lifestyle, and they have more time for themselves than in their recent past. This customer typically knows what they like and purchases things and participates in activities that make them happy. The empty-nester appreciates what they have, leads an active lifestyle and is always up for a challenge. This customer knows a little bit about a lot of things and is interested in not only the way things work, but why. The empty-nester appreciates a good value, but doesn't want to sacrifice the level of quality and amenities they have worked hard to attain.

The all-new Dodge Dart has been engineered with great levels of refinement, craftsmanship and engaging driving dynamics.

Three sophisticated, fuel-efficient and powerful engines

The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Dart's fun-to-drive quotient.

Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir® 2 four-cylinder engine. These three engines, combined with three transmission choices - six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission - redefine performance by providing the most diverse powertrain lineup in its class.

MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.

Engineered with passion

The all-new 2013 Dodge Dart was developed and engineered to exceed expectations for satisfaction, quality and reliability. From the world-class aerodynamic performance, to the agile, responsive driving experience, to items seemingly mundane like segment-leading heating and cooling performance that gives drivers and passengers the right temperatures in the right locations and a whisper-quiet interior, Dodge engineers kept the customer top of mind while developing every detail of the Dart.

"The all-new 2013 Dodge Dart has been engineered with a passion that demonstrates Dodge is back in the compact car segment in a big way," said Matt Liddane, Vehicle Line Executive - Chrysler Group LLC. "The Dart is well-crafted, agile, powered by world-class, fuel-efficient powertrains, loaded with high-tech features that are both clever and useful, and it's fun to drive."

Alfa Romeo DNA

The Dodge brand's re-entry into the U.S. compact sedan segment is based off of the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding agility and safety, with exceptional driving dynamics. The Giulietta platform was lengthened and widened, creating a spacious compact sedan that meets the wants and needs of North American consumers.

The proven modular architecture allows multiple models to be built using the same basic underpinnings, resulting in improvements in quality and reliability, as well as reducing cost, development timing and tooling. The body structure of the Dart is comprised of 68 percent high-strength steel - hot stamped, high-strength and ultra-high-strength - resulting in an architecture that is lightweight, modern and solid.

The 2013 Dodge Dart features the proven, lightweight MacPherson strut front suspension, specifically tuned to minimize camber loss, resulting in more responsive steering and handling characteristics, improved ride quality and a reduction in road noise - all qualities drivers will appreciate.

A bi-link independent rear suspension enables European handling capability for those drivers who love to lean into corners and the smooth ride North American drivers covet.

World-class aerodynamics

The all-new 2013 Dodge Dart compact sedan was designed and engineered for world-class aerodynamic performance. With more than 600 hours in the wind tunnel during the Dart's development and using technology typically found on more expensive vehicles, Dodge engineers and designers looked at every aspect from the ground up to optimize the aerodynamic performance of the Dart.

The all-new 2013 Dodge Dart is the first Dodge vehicle to use an active grille shutter system. The system automatically stops airflow through the lower intake at highway speeds when less engine cooling is required and aerodynamic drag is most significant. When closed, the shutter system enhances aerodynamic performance by redirecting airflow around the front of the vehicle and down the sides, rather than through it. The active grille shutter system will open or close automatically based upon engine coolant temperature and vehicle speed.

Underbody panels run stem to stern on the Dodge Dart, covering the majority of the lower vehicle from the front fascia to the rear fascia. Constructed of mold-in-color (MIC) black composite, the panels both enhance the aerodynamic performance and also block road noise.

Tire spats located forward of the front and rear tires were engineered to function as mini air dams and were optimized for shape and ground clearance, adding to the underbody efficiency in conjunction with the underbody panels.

In the design and engineering of the 2013 Dodge Dart, no aerodynamic detail was too small. Mirror design, the notch angle at the top of the header of the backlight to the trailing edge of the decklid and even the tail lamp applique shape and rear corners were all designed and engineered for optimal aero performance. An integrated decklid spoiler incorporates a trailing edge shape for cleaner airflow separation in the rear portion of the vehicle, which optimizes the air wake.

State-of-the-art, Segment-exclusive Technology

The all-new 2013 Dodge Dart sports segment-leading technology and not-seen-in-the-segment features, enchanting and delighting drivers and passengers alike. Examples include the segment-exclusive floating island bezel, 8.4-inch Uconnect Touch Media Center, 7-inch Thin Film Transistor (TFT) customizable instrument cluster display and upscale ambient lighting.

The 2013 Dodge Dart is loaded with technology that improves driver and passenger comfort, as well as the performance of the car.

Customizable for the driver's own style

The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T. Each trim level has a style and value that will appeal to the diverse customer base interested in a compact sedan.

The all-new 2013 Dodge Dart will feature 12 exterior colors: Redline Red Pearl Coat, Header Orange Pearl Coat, Blue Streak Pearl Coat, True Blue Pearl Coat, Winter Chill Pearl Coat, Laguna Blue Clear Coat, Maximum Steel Metallic Clear Coat, Tungsten Metallic Clear Coat, Bright Silver Metallic Clear Coat, Citrus Peel Pearl Coat, Pitch Black Clear Coat and Bright White Clear Coat.

The Dart offers customers the choice of 14 interior color and trim combinations with seven interior color environments in cloth or leather fabric: Black denim, Black/Light Diesel Grey, Black/Light Frost Beige, Black/Ruby Red, Diesel Grey/Citrus Peel, Diesel Grey/Light Diesel Grey and Ceramic White/Light Diesel Grey.

In addition to the exterior color and interior trim options, the 2013 Dodge Dart offers seven wheel options, three engine options and three transmissions, as well as a slew of available exceptional or segment-leading features.